Rodney Payne Marketing Associates

Retailers have suffered another set back with sales figures released today showing below expected growth overall and more declines for department stores and clothing and footwear retailers. The Australian Bureau of Statistics’ (ABS) February retail trade figures show monthly growth of 0.2% and year-on-year growth of 2%. However, department stores experienced a year-on-year decrease of 2.8% while the clothing and retail sector took a 2% dive. Even household goods declined…

It’s hard to tell these days whether April Fool’s Day pranks are approached from the angle of brand building or just as a bit of fun between colleagues. Regardless, this year’s hallowed day still delivered a host of pranks, despite falling on a Sunday. Marketing has looked around for the best pranks of the year and presents to you our top 10, in no particular order. 1. Telstra, Everything 80s…

Chris Erb is vice president of brand marketing for video game company EA Sports. We caught up with him the day after his keynote at ad:tech Sydney, in which he spoke on ‘Collaborations in a digital world’, detailing some of the partnerships, interactivity and social aspects to EA Sports’ portfolio. Could you give us an intro to your role as VP of brand marketing? I run the brand marketing across…

This is a guest post written by Dave Kurlan, a top rated speaker, best selling author, and sales development thought leader. His top-rated business blog, Understanding the Sales Force, is read by thousands of sales and marketing leaders.

Social Media Examiner’s Michael Stelzner is releasing his 2012 State of the Social Media Marketing Industry report today after his 1:00 PM EST webinar with HubSpot’s Content Strategist Kipp Bodnar, where the two will review all the juicy data. Part of Michael’s research included asking social media marketers whether they’re outsourcing any of their social media marketing tasks, and if so, what specifically they’re outsourcing. Turns out, in 2010, only…