Rodney Payne Marketing Associates

affiliate program Do you have poor information consumption habits? Here’s how you can tell — if you’re constantly looking for the next thing or shiny object, you’re addicted to the fast growth and short term life of weeds. Some of them are pretty. All the action is up top, yet they don’t grow strong. Small roots. On the other end of the spectrum are trees. All the action is underground,…

Last week I talked about how marketers should leverage culture to promote brands. Today I would like to talk about why we also can (and should) change culture. As I watched the video above I couldn’t help but ask myself, “Is marketing changing culture? Or is culture changing marketing?” Or in other words, are these ads changing our perception of beauty or is our perception of beauty changing the ads?…

What if most of the business world stopped blogging tomorrow? Would you stop as well? No, if that happened, you’d find yourself sitting on the opportunity of a lifetime. Social networking sites would explode with likes and retweets and pins and +1s of your original content all day long. This is why the annual “blogging is dead” claim is so dumb. Even if it were true, your continued content production…

Many of our entrepreneur marketing coaching clients are involved in Direct Sales or MLMs. Because I was not sure I actually knew the difference (okay, I admit, I didn’t know there WAS a difference!), I thought I should get some help from an expert in the industry! Guest post by Direct Sales Expert – Tina Kraft There are many articles out there about direct sales versus Network Marketing (sometimes called…

This week on The Lede … What really works on Twitter One thing social media copywriters should never do 9 productive social media hacks A reminder of the power of the original social media If you just can’t wait for The Lede every Saturday, and you want even more practical, useable links than the seven we highlight here every week, follow @copyblogger on Twitter. It’s painless. Really. // 9 Social…