Rodney Payne Marketing Associates

Google’s Search Quality Group, which specializes in search engine optimization (SEO), has already expressed its support for clean or “white hat” SEO strategies. That’s why the considerable surprise (and probably even panic) that swept the SEO industry is quite understandable when the group’s head, Matt Cutts, announced an impending “over-optimization” update and subsequent penalties. While several Internet users from all over the world — SEO practitioners or not — are…

As an email marketer, you already know you’re losing about 25% of your email list every year. It happens; people lose interest in your company, change email addresses, unsubscribe — it’s all part of the email marketing game. But what if there was something you could do to re-engage some of those subscribers who actually are still interested in your company, but have just suffered a case of inbox overload?…

You’ve seen tons of articles raving about it. How it’s driving more traffic than anything in the known universe. How you need to be “pinning” and have “pinnable stuff” or you’re going to fail at this magical new social network. How it’s the greatest thing since, well, the last greatest thing. And you want someone to be straight with you. So here’s the truth … Pinterest traffic is worthless. But…

The Hill’s hoist, cochlear implant, plastic money, invitro-fertilisation and dual flush toilets are among Australia’s great innovations. But who knew that five pioneering scientists from the CSIRO were responsible for the invention of wireless technology? By the time its patents expire, WiFi will be used in an estimated five billion devices. The CSIRO first sought to patent its wireless technology in the early 1990s. Since that time it has embarked…

Early adopters of tablet advertising are failing to make use of the medium’s interactive abilities and few are taking into account the impact of orientation changes between portrait and landscape, according to an analysis of magazine app ads conducted in the US. The research, conducted by Kantar Media, found that the majority of the tablet magazine ads are near replicas of their print counterparts, and many are not tailored for…