Suddenly, Spotify Is Ad Buyers’ Favourite Thing
UK advertising buyers now say Spotify is the outlet they enjoy the best experience with. In the Institute of Practitioners in Advertising’s (IPA) February Media Owner Survey of 259 respondents, Spotify toppled Specific Media’s four-year reign as the top-rated ad outlet amongst planners, strategists and buyers. Spotify employs an army of ad sales staff at its London business headquarters, selling ads that can be targeted to geographic, demographic and other…
Read more...Is The Flat-Screen TV Boom Over?
The consumer electronics trend that had us shuffling out our perfectly good but perfectly bulky CRT televisions in favor of fancy-new flat screens appears to be ebbing. According to research firm IHS iSuppli, U.S. shipments of flat-panel TVs will actually decline for the first time since Fujitsu introduced the first 42-inch plasma display in 1997. And it doesn’t appear as though the now mature product category is in line for…
Read more...The Difference Between Popularity And Influence Online
Digital influence is one of the hottest trends in social media and it is also one of the least understood. Like some relationships on Facebook, “it’s complicated.” Klout, PeerIndex, Kred and many others are investing millions of dollars to understand how our social media activity translates into influence. Within the last 90 days alone, Klout took in a Series C of $30 million from Kleiner Perkins at a whopping valuation…
Read more...OWN’s Lesson For Yahoo: Big Names Don’t Necessarily Equal Hit Channels
As companies like Yahoo (NSDQ: YHOO) make big investments into video content channels with name-brand film and television talent, they might want to consider the plight of basic cable’s Oprah Winfrey Network. According to a rather damning report from research company SNL Kagan, Winfrey’s branded network could end up losing as much as $143 million this year. Ratings for the channel have been so anemic that even when Winfrey finally…
Read more...Traditional TV Use Flat In Q1— And It’ll Stay That Way, One Analyst Says
No disruption to see here folks, move along. A ratings analysis by Turner Networks and a report from Pivotal Research Group analyst Brian Wieser both said they aren’t seeing a dramatic shift from traditional linear TV and towards emerging digital channels. According to Turner, total prime-time viewership of the big-four broadcast networks—ABC (NYSE: DIS), CBS (NYSE: CBS), Fox (NSDQ: NWS) and NBC (NSDQ: CMCSA)—has decreased in the first quarter of…
Read more...