Rodney Payne

Creating your own social media dashboard gives you the ability to show the impact of your social media efforts, and it will put you in great position to bide time until a truly robust social media measurement tool is available. …

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Four areas where our industry is straying from the basic fundamentals of good search marketing, and how to correct the course. …

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When AOL is in the news, it means business… CEO Tim Armstrong said advertising would be AOL’s primary source of revenues in his turnaround plan for the company. As such, AOL already demonstrated its willingness to leave non-viable operations behind by selling its failing and ailing social site Bebo for a reported $10 million. Now it’s building a new future, starting with the launch of an innovative political ads platforms and at the same time looking for its future head of music operations.

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NBC Universal (NBCU), the media and entertainment company, has launched its own advertising platform UAP to serve its own network of owned and operated sites, Mediaweek reported, quoting company executives.

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Microsoft’s Greg Nelson and Yahoo’s Mark Morrissey recently gave interviews to Kara Swisher of AllThingsD. Nelson and Morrissey are in charge of a two-year effort to coordinate the massive search and online advertising partnership that their companies struck last year. According to Swisher, their job “essentially is the search equivalent of herding cats.”

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AOL is currently gauging the offers of several companies to power its search as its $700 million-a-year deal with Google is set to expire in December. Whether it renews its agreement with Google or switches to another search company, AOL is likely to sign in its partner for the few years to come by September, according to various reports.

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This past week, Matt Bailey, the president and founder of SiteLogic, Cindy Krum, the Chief Executive Officer of Rank-Mobile, and I taught half a dozen of the modules in the Rutgers Mini-MBA: Digital Marketing certificate program. Rutgers incorporated “cutting-edge digital technology” into our teaching approach for this program – supplying all participants with their own free Apple iPad tablet, containing the pre-loaded program materials.

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My best daydreams come on summer afternoons when the sky is full of big fluffy clouds in a deep blue sky, and there is a refreshing summer breeze to keep me cool. Next week, I plan to enjoy plenty of that when we take our family vacation at Twin Lake Villa, an idyllic, and [...]



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The world’s most popular online trust mark, the VeriSign seal has helped web sites increase transactions an average of 24%. To maximize incoming traffic, the Trust Seal is displayed next to your search result in leading search engines and prevents your site from being blacklisted.
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Google has begun rolling out a new background color for the AdWords listings on Google’s search results. The new color is a pale purple, as opposed to the current pale yellow. Google has been testing the pale purple since May of this year and last week we have seen it ramp up in [...]



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