Rodney Payne » Search Engines http://www.rodneypayne.com Marketing Advice, Reseller Tools and Webmaster Resources Wed, 01 Sep 2010 04:30:15 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Make Google AdWords Bidding Features Work for You http://www.rodneypayne.com/2010/08/21/make-google-adwords-bidding-features-work-for-you/ http://www.rodneypayne.com/2010/08/21/make-google-adwords-bidding-features-work-for-you/#comments Sun, 22 Aug 2010 00:27:53 +0000 TechGuy http://www.rodneypayne.com/2010/08/21/make-google-adwords-bidding-features-work-for-you/ What works best for your PPC campaign? A look at AdWords’ latest feature, Enhanced CPC, plus a recap of manual CPC bidding, automated bidding, and Conversion Optimizer. …


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]]> http://www.rodneypayne.com/2010/08/21/make-google-adwords-bidding-features-work-for-you/feed/ 0 Google AdWords Enhanced CPC vs. Conversion Optimizer http://www.rodneypayne.com/2010/08/21/google-adwords-enhanced-cpc-vs-conversion-optimizer/ http://www.rodneypayne.com/2010/08/21/google-adwords-enhanced-cpc-vs-conversion-optimizer/#comments Sun, 22 Aug 2010 00:27:52 +0000 TechGuy http://www.rodneypayne.com/2010/08/21/google-adwords-enhanced-cpc-vs-conversion-optimizer/ Who should use which feature and why? Early reactions on which tool is better for search marketers. …


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]]> http://www.rodneypayne.com/2010/08/21/google-adwords-enhanced-cpc-vs-conversion-optimizer/feed/ 0 Who Owns the Social Graph? That’s a Good Question! http://www.rodneypayne.com/2010/08/21/who-owns-the-social-graph-thats-a-good-question/ http://www.rodneypayne.com/2010/08/21/who-owns-the-social-graph-thats-a-good-question/#comments Sun, 22 Aug 2010 00:27:51 +0000 TechGuy http://www.rodneypayne.com/2010/08/21/who-owns-the-social-graph-thats-a-good-question/ Companies such as Facebook, Twitter, and LinkedIn hold the “master copy” of social graph data in persistent storage. But does that mean that these companies truly “own” it? …


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]]> http://www.rodneypayne.com/2010/08/21/who-owns-the-social-graph-thats-a-good-question/feed/ 0 Interactions With Transactions: Understanding Social CRM http://www.rodneypayne.com/2010/08/21/interactions-with-transactions-understanding-social-crm/ http://www.rodneypayne.com/2010/08/21/interactions-with-transactions-understanding-social-crm/#comments Sun, 22 Aug 2010 00:27:51 +0000 TechGuy http://www.rodneypayne.com/2010/08/21/interactions-with-transactions-understanding-social-crm/ Empowering advocates and improving the customer experience is a key focal point of social customer relationship management. An introduction to the philosophy and business strategy. …


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]]> http://www.rodneypayne.com/2010/08/21/interactions-with-transactions-understanding-social-crm/feed/ 0 The Growing Importance of Search Networks and Partnerships http://www.rodneypayne.com/2010/08/21/the-growing-importance-of-search-networks-and-partnerships/ http://www.rodneypayne.com/2010/08/21/the-growing-importance-of-search-networks-and-partnerships/#comments Sun, 22 Aug 2010 00:27:51 +0000 TechGuy http://www.rodneypayne.com/2010/08/21/the-growing-importance-of-search-networks-and-partnerships/ Understand traffic sources and how the search engines are set up. Out-optimize your competition. Maximize your accounts. …


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]]> http://www.rodneypayne.com/2010/08/21/the-growing-importance-of-search-networks-and-partnerships/feed/ 0 What the Heck is Connected Marketing? http://www.rodneypayne.com/2010/08/21/what-the-heck-is-connected-marketing/ http://www.rodneypayne.com/2010/08/21/what-the-heck-is-connected-marketing/#comments Sun, 22 Aug 2010 00:27:49 +0000 TechGuy http://www.rodneypayne.com/2010/08/21/what-the-heck-is-connected-marketing/ SES San Francisco attendees today are learning all about how to integrate marketing tactics, such as offline advertising, paid search, search engine optimization, social media, testing, and mobile. …


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]]> http://www.rodneypayne.com/2010/08/21/what-the-heck-is-connected-marketing/feed/ 0 How to Review Keyword Ideas Presented by the Opportunities Tab in AdWords http://www.rodneypayne.com/2010/08/21/how-to-review-keyword-ideas-presented-by-the-opportunities-tab-in-adwords/ http://www.rodneypayne.com/2010/08/21/how-to-review-keyword-ideas-presented-by-the-opportunities-tab-in-adwords/#comments Sun, 22 Aug 2010 00:27:49 +0000 TechGuy http://www.rodneypayne.com/2010/08/21/how-to-review-keyword-ideas-presented-by-the-opportunities-tab-in-adwords/ Best practices for reviewing the keyword suggestions contained within this often overlooked tool within AdWords. …


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]]> http://www.rodneypayne.com/2010/08/21/how-to-review-keyword-ideas-presented-by-the-opportunities-tab-in-adwords/feed/ 0 10 Missed Opportunities in Search Engine Marketing in Japan, Part 2 http://www.rodneypayne.com/2010/08/21/10-missed-opportunities-in-search-engine-marketing-in-japan-part-2/ http://www.rodneypayne.com/2010/08/21/10-missed-opportunities-in-search-engine-marketing-in-japan-part-2/#comments Sun, 22 Aug 2010 00:27:49 +0000 TechGuy http://www.rodneypayne.com/2010/08/21/10-missed-opportunities-in-search-engine-marketing-in-japan-part-2/ More advice for navigating the Japanese market, including: translations, keyword research, search engine optimization, blogs/ social media, and trust/user engagement. Part 2 of 2. …


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]]> http://www.rodneypayne.com/2010/08/21/10-missed-opportunities-in-search-engine-marketing-in-japan-part-2/feed/ 0 Targeting Your Facebook Messaging For the Greatest Impact http://www.rodneypayne.com/2010/08/21/targeting-your-facebook-messaging-for-the-greatest-impact/ http://www.rodneypayne.com/2010/08/21/targeting-your-facebook-messaging-for-the-greatest-impact/#comments Sun, 22 Aug 2010 00:27:48 +0000 TechGuy http://www.rodneypayne.com/2010/08/21/targeting-your-facebook-messaging-for-the-greatest-impact/ Understanding your audience and interacting with them appropriately is the key to unlocking your success on Facebook. Get to know them, figure out what makes them want to engage with your brand, rinse, and repeat. …


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]]> http://www.rodneypayne.com/2010/08/21/targeting-your-facebook-messaging-for-the-greatest-impact/feed/ 0 Optimizing Display http://www.rodneypayne.com/2010/08/21/optimizing-display/ http://www.rodneypayne.com/2010/08/21/optimizing-display/#comments Sun, 22 Aug 2010 00:27:48 +0000 TechGuy http://www.rodneypayne.com/2010/08/21/optimizing-display/ Display advertising, with the advent of view-through tracking and attribution technology, is going through a major rebirth. …


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