One of the key elements of making your website or blog into a successful marketing tool is to keep the content current and relevant. Built into all the Octavian sites is the ability for the owners to add regular content in the form of either news articles or blog pieces. Keeping this up to date will help with generating new leads, enhance the chances of high search rankings and set you apart form the competition.

Some helpful tips for keeping content alive are:

Have a schedule for publishing content. Even if you’re adding content about breaking news and fast changing stories, try and create an editorial calendar with, if possible a few weeks of articles built up in advance. Our content management solution (included with all our sites) will allow you to create drafts and set publishing dates into the future. This will mean that you can write a series of stories and be confident that you will have a bank of material ready to publish, even if your initial enthusiasm disappears.

Keep the same voice. If you have a brand identity for your business or organisation, try to carry it across to your web site content. It may be that you are publishing stories and material from a variety of sources on your site, but it should still fit with your overall brand message and identity.

Check and edit your posts. All our sites have a built in spell checker to help you avoid typos and spelling errors, but be sure to check everything before you publish.