Rodney Payne Marketing Associates

We see a lot of tongues in cheeks from brands these days, but few are as cheeky as the rebrand of recruitment agency Chantal Manning-Knight, executed to afford secrecy and discretion during those calls you don’t want your boss to know about. Created by Interbrand, the new identity sees the creative recruitment specialist’s name change to Cloak & Dagger, and uses double entendre to disguise the agency as a store…

“In the digital space, with things like Facebook and Google and others, we find that the return on investment of the advertising, when properly designed, when the big idea is there, can be much more efficient. One example is ourOld Spicecampaign, where we had 1.8 billion free impressions.” Those are the words of Robert McDonald, CEO of Proctor & Gamble (P&G) on Friday, in a Q&A session following the consumer goods giant’s quarterly…

Original published: May 2011, Marketing magazine. It’s difficult for me to write the review on this event. Schmart Marketing, and its progenitor PMP Limited, did and do much promotion in this magazine. But, sorry, that doesn’t change the fact this was the best marketing/advertising event I’ve been to in a year. Schmart Marketing got the spectrum of speakers right with client, new media, agency and owner/operator represented by Jeffrey Hayzlett,…

Yesterday, Business Insider reported that Procter & Gamble is set to lay off 1,600 employees as a result of its decision to cut back on the company’s annual advertising spend of $10 billion. CEO Robert McDonald said he can’t keep increasing his ad budget even if sales continue to increase because of the prevalence of “more efficient” expenditures like Facebook and Google. This statement seems to imply that P&G has…

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