Change at News Corp as James Murdoch steps down from UK papers
James Murdoch has resigned as executive chairman of News Corporation’s UK newspaper arm, News International. He will stay on in his role as deputy chief operating officer of News Corporation, but will shift his focus towards pay TV where he oversees Star TV, Sky Deutschland, Sky Italia, and BSkyB from his New York base. Murdoch has been under pressure from some quarters since the hacking scandal engulfed News International last…
Read more...First ever AMI accredited marketing degree
The Australian Marketing Institute (AMI) has leant its approval to the Faculty of Business and Economics at Macquarie University in a first for the industry’s education system. The AMI, a body that has been in operation for 80 years, awarded ‘degree course accreditation’ to Macquarie for its Bachelor of Commerce (Marketing) degree. The accreditation means the course is independently quality assured and meets AMI’s eligibility criteria for education quality, as…
Read more...Facebook launches Timeline for pages, new mobile and premium ad units
The update Facebook brand page owners have been waiting for has arrived with the release of a new Timeline-style format for brands, as well as a coupon tool, new placements for premium advertising and sponsored stories for mobile. The announcements, made overnight at the first Facebook Marketing Conference (fMC) in New York, will allow businesses to better brand their pages with cover photos, showcased information and key content by pinning a new…
Read more...Screencast Tuesday: Using CloudFlare to Speed up Load Times
Speed is all the rage these days….Speed as in websites!! Everyone wants a fast loading site. They want their visitors to get the content as fast as possible. And no matter what type of hosting account you have, there’s always ways you can do to improve the speed of your site. And today’s screencast is going to just that. CloudFlare, is a free (and paid!) service that can significantly speed…
Read more...How the e-book landscape is becoming a walled garden
Mobile Marketing is Sponsored by Mobi Consultants Just as a few massive chain stores eventually came to dominate the traditional printed book market in North America, the e-book marketplace is a kind of oligopoly involving a few major players — primarily Amazon, Apple and Barnes & Noble. And while bookstore owners of all kinds are free to decide which books they wish to put on their shelves, these new giants…
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